Teaming Up For Healthy Food and Healthy Kids

Nourishing Potential Campaign 2015 Jonathon ToewsChicago Blackhawks captain and Winnipegger Jonathan Toews know the importance of eating right. The three-time Stanley Cup winner and two-time Olympic gold medalist credits his performance on and off the ice with a diet that focuses on fresh, whole foods.

“In so many ways it changed my life to start focusing on eating healthier,” says Toews.

Jonathan Toews. Photo by Bill Smith/NHLI via Getty Images

(Photo by Bill Smith/NHLI via Getty Images)

That’s why he’s sharing his healthy-eating message this summer as a donor and ambassador to the Nourishing Potential Fund. A permanent endowment at The Winnipeg Foundation, Nourishing Potential supports local charitable organizations that provide meals and nutrition information to kids.

Since it started four years ago, Nourishing Potential has granted more than $880,000 to 70 of these organizations, and thousands of kids have benefited. Not only are they accessing healthy food that may not be available to them at home, they’re also learning how to prepare meals, shop on a budget, read nutrition labels and create a balanced diet. The idea is to fulfill immediate nutrition needs while building skills that will last a lifetime.

“I think Nourishing Potential is doing a great job of giving kids the chance or the knowledge or the understanding of how healthy food can impact not only them but the people around them as well,” says Toews.

Nourishing Potential grants are having other spin-offs as well. Inner City Youth Alive is providing a comfortable, home-like environment where preparing and sharing a meal together is helping participants build strong relationships with staff and volunteers. On the Move Daycare is one of several organizations that have incorporated gardening — getting kids involved and demonstrating where healthy food comes from. Many programs, including Agape Table for Kids, are encouraging young people to try new foods; some showcase foods from a variety of countries, encouraging cultural sharing and understanding.

Rossbrook House: Kids in the kitchen at Rossbrook House, supported by a grant from Nourishing Potential. Photo courtesy of The Winnipeg Foundation.

Rossbrook House: Kids in the kitchen at Rossbrook House, supported by a grant from Nourishing Potential. Photo courtesy of The Winnipeg Foundation.

To ensure we can support these high-impact programs for as long as hunger is an issue in our community, The Winnipeg Foundation has a goal to build the Nourishing Potential Fund to $5 million. Thanks to contributions from individuals and our lead donors such as Assiniboine Credit Union, the Fund now sits at more than $4 million. With your help, kids in our community win!

You can make a gift at any Assiniboine Credit Union branch this summer, or text GOAL to 45678 to make a $5 gift. Or, make a secure online gift through the Foundation’s website where you can also hear from Jonathan Toews about why he’s supporting the Nourishing Potential fund.

Join Jonathan Toews and help nourish the potential of Winnipeg kids!


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