Earth Hour – Finding Solutions in the Dark

Earth Day 2014On Saturday, March 29 from 8:30 to 9:30 p.m. hundreds of millions of people in over 120 countries will participate in Earth Hour. Will you be part of this global movement?

Beginning the Movement

Launched in Sydney, Australia in 2007 by the World Wide Fund for Nature (WWF), Earth Hour participants turned off lights in their homes and businesses to symbolize their commitment to the planet. In 2013 over 1.8 billion people participated in Earth Hour and the hope is that even more people will join together in 2014 to demonstrate the need for global action on climate change; an issue that we ignore at our peril.

Reflections in the Dark

Earth Hour LogoIf you visit the Earth Hour Canada website  you can watch videos by Canadians sharing what they’ll be thinking about when the lights are out. WWF Canada is looking to use Earth Hour 2014 as a platform for new voices and perspectives on climate change.

Realizing that sharing an hour with family and friends by candle or lantern light is a great setting for meaningful conversations, WWF Canada wants to know what you will be thinking about during your #momentofdarkness. You can share your thoughts on Facebook, Twitter, by email or upload a video of your own.

Earth Hour City Challenge

As a movement focused on encouraging people to embrace community and address climate change, Earth Hour launched the Earth Hour City Challenge, a “global celebration of the most lovable sustainable cities”, in 2013. WWF recognizes that cities have a huge role to play in addressing climate change by developing smarter transportation systems, promoting cleaner energy solutions, constructing energy efficient buildings and generating less waste.

The “Challenge” is a novel next step in ensuring Earth Hour has an impact that lasts much longer than 60 minutes. Visit to see how cities around the world are leading the way on climate change.

Even though Earth Hour is spent in the dark, it generates a lot of energy and hopefully will keep driving us forward on climate change action.

What will you be thinking about during your moment of darkness?


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